Case Study

Prescribing Entry Strategies for New Market Penetration

Relia group contributes to a client's new market penetration for a new industry. We run business for more than decades to commit to the local market. Which is a big advantage of the realization of the business.

Challenge

Considering entering the Philippine market for the first time, an Australian-based medical insurance provider needed a partner to support their small-scale trial period. The limited budget posed an additional challenge for hiring agents with sufficient medical knowledge and experience.

Solutions

Relia Group leveraged our multiple locations to optimize labor costs while assembling a team of agents with:
  • at least three years' experience as a licensed nurse or allied health professional, and
  • excellent verbal communication and writing skills,
to fully comprehend end-users' conditions and symptoms, and provide appropriate, understandable medical explanations and knowledgeable guidance in decision-making.

Results

  • The trial was deemed a success, and our partnership carried over into full-scale operations.
  • Our hiring process resulted in a robust team of agents, who expertly handled inquiries and achieved the KPI targets expected by the client in terms of both quality and efficiency.

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