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An international remittance service provider

Helping create the client's customer experience through multilingual customer support

This case study shows how we created the client's customer experience (CX) through multilingual customer support at three overseas locations (in Vietnam, the Philippines, and Thailand).
  • *Altius Link was formed through the merger of Relia, Inc. and KDDI Evolva.
  • *This case study describes the efforts of Relia, Inc. and a major auto parts manufacturer prior to the merger.

▷ Building an operations structure with quality equivalent to that in Japan, through operation by our wholly owned subsidiaries
▷ Helping to improve CX by providing support through channels suited to each country's needs
▷ Efficient improvement activities through concentration of sales contacts in Japan

Contract details

Customer support for overseas remittances for technical trainees from Southeast Asia staying in Japan
Outbound sales to technical trainees before they come to Japan (in Vietnam and the Philippines only)

Available languages Service channels Scale of operations
Vietnamese Telephone, social media 40 desks
Filipino/Tagalog Telephone, email 10 desks
Thai SNS 10 desks
Available languages :Vietnamese

Service channels: Telephone, social media
Scale of operations : 40 desks

Available languages : Filipino/Tagalog

Service channels: Telephone, email
Scale of operations : 10 desks

Available languages : Thai

Service channels: SNS
Scale of operations : 10 desks

Background

The number of workers in Japan from abroad has been increasing steadily in recent years to reach more than 1.72 million in October 2020. *1Among these, more than 400,000 have come to Japan for technical training. *1 This international remittance service provider had employed bilingual human resources in Japan to provide customer support for remittances by technical trainees. But as demand for remittances to trainees' home countries increased rapidly, it was hard to keep up with the cost of hiring more bilingual staff. The client also needed to prevent its customers from switching to other international remittance services amid increasingly severe competition.


*1 Source: Summary of registration status in Notification etc. of the Employment Status of Foreign Nationals (as of October 31, 2020)

Topics

  • Chat Improving the quality of customer support

It was essential to provide operations suited to local culture and practices in order to maintain customer support that meets Japanese quality requirements and to attract even more customers by improving service quality further.

  • Chat Keeping costs down and ensuring expandability

It became increasingly difficult to keep increasing numbers of bilingual human resources in Japan due to costs. What were needed were highly expandable facilities that were able to handle expected increases in numbers of international remittance users, while keeping costs down.

  • Chat Providing high-quality CX

As competition for customers intensifies among the international remittance services, better CX is vital to be the provider chosen by customers.

Specific measures

This contract resulted in a switch from in-house operation in Japan to offshore operation. Operations began at three of our wholly owned subsidiaries, in Vietnam, the Philippines, and Thailand. They are able to provide services with security, operation, and other quality levels equivalent to those in Japan. In addition, since customers in different countries prefer different communication channels, we proceeded customer support in channels suited to customer needs in each location.

We also held regular meetings for tasks such as escalation to the international remittance service provider of issues arising at other facilities, problems with and improvements in reports, and examples of successful operations. We strived to strengthen operations through horizontal deployment of knowledge between multiple facilities.

Results

Offshoring increased center expandability to be able fully to accommodate business growth with increasing customers as well as peak periods, by securing highly skilled bilingual human resources while keeping costs down.

It was also able to secure highly capable human resources thanks to our subsidiaries' high levels of knowledge of their own countries and active hiring initiatives such as referrals and internships. As a result, CX improved greatly through acceleration of recipients of remittances and registration operations prior to service launch, along with teams of operators with strong understanding of each country's culture and practices.

Furthermore, through measures including centralization at our headquarters in Japan of contact points for the client Japanese international remittance service provider's subsidiaries and active knowledge sharing between subsidiaries, we were able to share information smoothly to build a cycle of quality improvement.

As a result of these measures, target KPIs are being achieved consistently at levels equivalent to those of operations in Japan. The client was so impressed that it now contracts with us to provide customer support, including prior explanation of remittance services and answering questions, for technical trainees before they come to Japan. We are striving to improve CX even more by alleviating uncertainty.



Future

With numerous facilities overseas, we provide quality spoliation suited to local needs, based on abundant multilingual capabilities. In particular, we have an extensive track record in contact center and back office operations in Southeast Asia, a prospective expansion territory for numerous Japanese firms. We propose flexible workflow design and operation based on extensive interviews with clients about the issues they face. We encourage you to contact us if you are considering operating a contact center overseas.
Global contact center services
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