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Seven Bank Ltd.
Realizing a contact center that is able to serve customers in nine languages as demand for foreign-language services grows.Results of support using bank agent qualifications

Seven Bank Ltd.
Realizing a contact center that is able to serve customers in nine languages as demand for foreign-language services grows
Results of support using bank agent qualifications
Growing demand for foreign-language services
Realizing contact centers capable of providing service in nine languages
Results of support using banking agent qualifications
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Addressing multilingual needs associated with an increase in account opening by foreign nationals after launching international remittance services
- Building a structure to handle inquiries in multiple foreign languages
- Building a flexible contact center structure that is also able to handle launching new services and operation changes
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Building an operation structure to realize consistent operations in nine countries
- Expanding a structure that began as bilingual Japanese and English services to handle nine languages *1
- Contributing to core businesses such as support for account opening, by earning banking agent qualifications
Services adopted
(as of March 2025)
Client comments
We are grateful for how Altius Link was able to understand our vision and resolve inconveniences from customers' points of view.
Altius Link's approach was one of providing more convenient services and support, with a solid understanding of Seven Bank's vision and our ideals, so that the increasing numbers of foreign nationals in Japan can handle their monetary affairs with peace of mind. Its bank agent qualifications were quite reassuring, since we knew that we could consult with it on matters above and beyond customer support.
Client
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Banking Business Division
OfficerMinami Yoshida
*As of January 2025
Topic details
- When we began offering international remittance services in 2011, we offered customer support in the two languages of Japanese and English. As the number of inquiries increased from non-English speaking customers from China, the Philippines, and Brazil, we needed to meet multilingual needs.
- While the number of accounts continued to grow steadily, frequent introduction of new services and modifications to existing operations resulted in more and more operation flows and manuals. We needed to build a contact center structure that is able to accommodate future growth.
Details of specific measures
- To realize multilingual services, we formed teams of highly experienced foreign-language capable staff. We promoted mutual understanding of operations by building an environment for regular exchange of information, to facilitate sharing of business issues and smooth communication
- Japanese-language ability was an essential requirement in hiring operators, so that they could properly understand the service quality expected in Japan's finance industry and utilize this understanding in multilingual operations. We also increased operator quality through education on specialized banking knowledge in initial training.
- Although there was a high risk that account opening procedures would be too complicated for foreign national customers using Seven Bank, Altius Link was able to expand the scope of operations with its bank agent qualifications. Realizing a structure to support customers through completion of account opening
Results after adoption
Realizing uniform operations even in multilingual operation
Even under multilingual operation, operations were established based on the Japanese manuals, to realize stable operations while preventing quality variation by operator. In addition, forming teams of service staff in individual languages made it possible to share information and consult on issues on the job on a daily basis, to improve mutual understanding of operations.
Utilizing banking agent qualifications to contribute to core businesses
In addition to handling inquiries, banking agent qualifications were used to provide full support at contact centers through the stage of completion of account opening procedures. This helped customers to complete opening accounts without interruption to procedures, making the contact center an important channel supporting numbers of accounts opened.
Word-of-mouth effects from attentive handling of inquiries based on customers' points of view led to increased numbers of new applications
Attentive operator service has led to steady growth in new applications through word of mouth. Services can be expected to grow further in the future, as inquiries increase in languages not currently offered
Seven Bank Ltd.
https://www.sevenbank.co.jpSeven Bank offers financial services centered on ATMs installed in 7-Eleven convenience stores, train stratiotes, airports, and other locations across Japan. Its unique financial services utilizing digital transformation (DX) include convenient account services to support individual customers in their daily lives and safe, convenient corporate services utilizing the strengths of Seven Bank ATMs and other facilities. It is building trust as a convenient, familiar financial partner that supports customers' lives not only in Japan but around the world.
- *1. The nine languages: English, Spanish, Myanmar, Tagalog, Chinese, Portuguese, Vietnamese, Thai, Indonesian
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