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Case Study
Invigorating Marketing for a New Nutrition Product
Relia group carried out an online social media campaign with integrated follow-up with a marketing partner, creating brand awareness and lead generation for the customer.Challenge
A Japanese nutrition company aimed to introduce new products to a market where the brand was not well-known.
Solutions
- In partnership with a marketing expert, we used Facebook - the platform with the most active users among the target market - and Google ads to advertise the new product. Ads were customized to attract potential customers grouped into six categories, based on gender, age, lifestyle, marital status, and critical demographics.
- Prospective customers were invited to register for additional information and updates, which further garnered contact information and lead generation for follow-up.
- Outbound calls were implemented to provide even more information and enable sales, with the timing of calls specially designed to improve connectivity and conversion rate.
Results
- We achieved a conversion rate of 8.2% during just the two weeks of the campaign.
- We delivered valuable voice-of-the-customer insights, contributing to the client's future endeavors, as they continue to provide nutrition products for this less-familiar market.
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